VarTec offered cellular service packages through a variety of plans. I produced advertising to promote the different plans and company as a whole. This included print ads, direct mail promotions, bill stuffer inserts and ValPack inserts. I enjoyed working independently, collaboratively with other designers and an editor to complete these projects. The company filed for bankruptcy at the end of 2003.
New calling plans were regularly developed, and direct mail projects were created to attract new and existing customers. Individual packages could consist of a letter, response card, brochure and a carrier envelope.
The Communicator was a monthly magazine sent to the sales teams and created by another designer. We would collaborate on the design and when needed I would provide some elements. This was a cover I designed based off a poster I created for the annual company convention for the sales team.
This cover flap that I designed, further highlights and explains the details of the upcoming Excelebration conference for the sales team. The poster/theme of this year’s event is featured at the bottom.
Amelia Palmer 